Hey, hope your 2012 is getting off to a sparkling start. When you have a moment, please click this link and tell me what you think.
I never make resolutions to ring in a new year. OK, I did put my gym membership on hold for the month of January to avoid the temporarily resolute folks who sweat on my favorite elliptical trainer, does that count?
This year I admit it: I’m itching to try new things. Spend more time in New York City, finish up a non-fiction book proposal about my apartment hunt in Manhattan, refine my business strategy.
I’ve never been an e-tailer. I initially sought a web presence to reinforce my ‘wholesale by appointment’ business model. I stopped advertising in 2010. In the past I’ve hired a few nice people to maintain a sporadic Internet presence, all of them promising it would be easy to contact them to do updates or figure out the fifteen-step protocol on my own (ha!). In October decided to take the digital reins to a stale old website, turn it into an easy-to-update blog, and go it alone.
It’s been interesting: clients have complained that they missed my annual “Holiday Menu” in their mailboxes. I’ve received some great comments too–as comments on individual posts, on the phone, via e-mail and in person.
The purpose of this blog is to maintain a connection–it’s not to try to find a new customer base in Saginaw, Michigan or Valdez, Alaska or Oklahoma City. Internet sales still make my tummy tight; I guess I’m suspicious by nature. I welcome the value-conscious and my aesthetic kindred, but I’m not out to rock the world (just to rock your finger).
Still, with an active client list of over 1,200 and a “no print/broadcast/mailer” policy, I’m disappointed with the number of hits on this blog (only about 10 a day).
So I decided to buff this site, to turn it into a polished window aimed at my jewelry studio, AND to use another resource, HubPages, as the educational arm of Big Sky Gold. I’ll find a wider audience for my twenty years of experience, education and advice. Hubpages isi higher on the Google search engines, and although it would be nice to get a few new clients, the main goal is to inform jewelry buyers and precious metals investors with tips, advice, directions and connections.
It’s an experiment: I’m going to try this for 6 months. What do you think? I value your questions, comments and cogent feedback. Please comment below or e-mail firstname.lastname@example.org.