A fellow hung up on me when I asked a personal question this morning. I get it that. Jewelry stores don’t ask such things, but because of the unique security concerns for my business, and the nature of being a “personal jeweler” I don’t let anyone in my door unless I know them.
I’m not your ordinary jeweler.
I may not even be the best jeweler for you.
Since I announced that I was CLOSING the doors to my bricks and mortar store in Great Falls at Christmas, I’ve been very busy with a lot of referrals, family and friends, and a few people who’ve stumbled onto Big Sky Gold on the ‘net. I need to know who you are, not just to protect myself, but also to learn what will work best for you: if you’re in the medical field, you’ll want something glove-friendly; if you have a newborn, you don’t want dangly earrings. If you’re from Texas, I’ll show you a diamond on stilts!
“Can I schedule an appointment for Thursday?” Maybe. Because Big Sky Gold is a legitimate wholesaler, most of our inventory is not under our roof: it’s out at jewelry stores! If you want an engagement ring or a pair of studs, chances are we’ll have it (if not, we’ll have a friend who’ll fly it in for you). You can’t just ‘stop by’ and expect to be wowed. We need to prepare a presentation for you.
And in return, you need to be ready to buy when you come in…I’m not asking for a guaranteed sale, just preparedness that if I show you a ring that “talks to you” that you’re flush enough to lay down cash. Please do not ask for weekend appointments.
Will you take payments? No. Never. I may be a jeweler, but I’m also a bona fide Jewish Mother. Get a loan for education, for your home, for a business–not for jewelry. If you can’t afford to pay cash, lower your budget. From me, your dollar will go surprisingly far.
The time to comparison shop is before you buy.
That’s another reason I need a few days: I like to prepare a written proposal, so you can take it with you to comparison shop.
“Do you promise to be the absolute cheapest? Nope. We’ll be among the lowest priced fine jewelers you can find–either in person OR online, but if the primary variable for your purchase is finding the cheapest ring, I’m not your gal. I have standards of quality; I’m classically trained. I won’t sell anything I wouldn’t wear myself. Also, if I’m bringing in something I don’t own, I’ll show you my invoice, and share with you what I expect in commission. I try hard to sell you something that fits your lifestyle, not just your budget. Some jewelers will let you walk out of the store with the wrong ring. I won’t.
Do you sell $500 engagement rings? I specialize in diamonds of a carat or more…sometimes MUCH more. I carry a few engagement rings at $1500-$2000, but the bottom line for engagement rings tends to go up from there. This is an era of niche marketing, and big rocks at small prices have been my niche. Big Sky Gold stocks gift items starting at about $400.
Can I just come to browse? I’m sorry, but I need some guidance. Looking for an anniversary gift? A pair of studs? A strand of Tahitian pearls? I’ll need to know your style, your budget and your timetable, and then I’ll schedule. Big Sky Gold has never been set up for browsing.
Will you reset my diamond? Will you evaluate the collection I inherited? In this last three months of my bricks and mortar business, I don’t have time–unless we’ve made arrangements prior to September 2014.
Can you refer me to someone who take over for you? Not yet. I’m asked that every day. I plan to maintain an online presence for at least a year, mainly to sell the bling I’m sitting on at the end of this year, but also to handle high-end, unique ONLINE requests that allow me the freedom of mobility that I crave.
My studio will cease to exist, and for security reasons, I will never show jewelry in my home.
Since I announced my imminent closure, people in the jewelry industry have loaded up my cases, and promise to continue to do so until my doors close.
Right now, I have the BEST SELECTION OF 1 carat+ ENGAGEMENT RINGS THAT I’VE HAD IN THE LAST THREE YEARS! I’ll post more pictures soon, I promise.
ARE YOU MY CLIENT?
If you have the patience for some invasive questions, if you are willing to wait a few days to come in, if you are ready to pay cash and you have a good idea of what you are looking to buy–and if you can come in on a weekday–please give Big Sky Gold a chance. Call anytime, 406-453-7300: we have a 24/7 message machine.
I don’t ask for a guarantee that you’ll buy from me, but — until Christmas, if you can come into my Great Falls studio, I’ll do what I can to make the competition shrug and sigh.
THANKS. We’re truly grateful for your business and your trust.